Design Philosophy

A Different Approach to Mobility

A Modern-day Renaissance

We're taking a different approach to mobility. From our love of classic proportions to our philosophy on digital experiences, we're a believer in the power of human, and more importantly, being human. 

"INFORMATION is the OIL of the 21st Century, and ANALYTICS is the COMBUSTION ENGINE"

- Peter Sondergaard             

Lets Indulge in the Moment.

Cars get you from A to B. This is true. And it's important to get there. And I'll promise we'll get you to B. But what if we can enjoy the journey. What if the journey isn't a straight line. Sure it's not "efficient." But there are somethings missed out when focusing on the destination. 

Relentless. Unsatisfied. Canadian. 

For over 100 years, Canada has been building world-class vehicles in Ontario, specifically Oshawa. Our vision that is Canada will continue to build world-class vehicles for another 100 years. 

Sprezzatura - Making Driving Look Easy

We like our environment. We like are roads. Why shouldn't we like our drives. We have a controlled obsession for driving. If we see a great road, there's nothing better than great car that's dynamically in snyc. You can say we make it easy. We say it's our Sprezzatura.

Our Technology Pillar

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Class Proportions

Highlight key information to make people quickly impressed by your product

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Enhanced Reliability 

Highlight key information to make people quickly impressed by your product

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Intuitive & Easy-to-Use

Highlight key information to make people quickly impressed by your product

Performance Electric

Taking Electric Vehicle Development to the Next Level 

Future Proofing for a Better Tomorrow 

We get it. Autonomous cars are coming. Great. That doesn't mean roads for driving is going away soon. We're not dismissing autonomous technology, but let's cross that bridge when we get there. 

Artificial Intelligence that Enhances the Human Touch 

We believe a customer treatment that redefines luxury. We're doing this with AI and Machine Learning. Now that sounds like we're just dropping buzz words, but it's more than hype.

Predictive battery health, enhanced customer service, and reliability that leads the industry - That's our vision, powered by AI.